• June 29, 2014

Literature Fair

Literature Fair

Literature Fair 150 150 Automobile Driving Museum

Sunday, June 29th, 2014

Open to the public 10:00 am to 2:00 pm.

Vendors: To register online, please click here

Remember when you were a kid and the “book fair” decided to make an appearance at your elementary school? With money in hand (thanks, Mom!) and an imagination ready to absorb whatever came its way, you may have come home with paperbacks on ghosts, dragons, MVPs . . . but books about cars and planes were not to be found. However, now you have your chance to find books of a different breed with the 4th Annual Literature Fair at the Automobile Driving Museum on Sunday, June 29, 2014 from 10 am to 2 pm.

The ADM Book Fair isn’t just for automobile and aviation books, though – it’s also for you to peddle your automotive and aviation literature, collectibles, and art – especially books. Take a look below to see what strikes your fancy:

Book Signings

Meet the below authors and learn about automotive history. Autographed copies are always cool!

Art Garner: Black Noon: The Year They Stopped the Indy 500 is a chronicle of the fiery, seven-car crash that took two lives on May 30th, 1964. This marked the first time in history that the Indy 500 had ever been stopped. Art Garner has brought to life the romance of racing with the folks who made it happen – hard living/driving/ dying included. Drawing from interviews, Garner reconstructs the fateful events that lead up to the race’s darkest day, including the aftermath that forever changed racing.

Robert Fria: In Mustang Genesis: The Creation of the Pony Car, Fria writes about the group of men behind America’s first pony car – everyone from the bigwigs like as Henry Ford II, Robert McNamara, and Lee Iacocca, to many lesser-known but equally significant players in the Mustang’s development. Fria gives an accurate history of this new-fangled sports coupe, with plenty of photos from conception to production. Not only is Fria a nationally recognized Mustang historian, but he also is the owner of the first “pilot” Ford Mustang hardtop.

Jim Wangers: A man who needs no introduction, Wangers was the Big Chief at Pontiac’s ad agency, being instrumental in the success of the GTO as well as his own global consulting agency, Automotive Marketing Consultants Incorporated. In Glory Days, Wangers uses his career in Detroit as the basis for explaining successful brand marketing of automobiles, especially the Pontiac GTO. He also explains why brand management for cars is not the same as for other branded products (think of Procter & Gamble’s influence on GM in the 1980s), as well as what it takes to establish and evolve a brand image.

Vendor Spaces

Outdoor and indoor vendor space are available on a first-come/first-serve basis, with indoor limited to 14 spots. Choices for floor space are as follows:

  • 20×10 outdoor space $40
  • 10×10 indoor space $40

The 4th Annual Literature Fair at the ADM is your opportunity to find rare and hard-to-find automotive and aviation books and more. Admission is free for buyers, but a $10 suggested donation to tour the museum would be appreciated.

Automobile Driving Museum

610 Lairport Street

El Segundo, CA 90245


Register at www.theADM.org

Registration Deadline is June 24. Vendor set-up is at 8 am. Please, no car parts. Contact jodeeh@theADM.org for more information.